TRANSVERSAL AESTHETICS

Valencia ETs ENGTRANSVERSAL AESTHETICS – LEISURE ECOSYSTEMS
VALENCIA // CASTELLÓN // ALICANTE

IDENSITAT + Consorcio de Museos de la Comunitat Valenciana
2018 - 2019


IDENSITAT and the CONSORCI DE MUSEUS DE LA COMUNITAT VALENCIANA presents Transversal Aesthetics / Leisure Ecosystems, a programme developed in the cities of Valencia, Castelló and Alicante. The project is a collaboration with Centre del Carme Cultura Contemporània in Valencia, el Museo de Belles Arts de Castelló, and Las Cigarreras Cultural Center in Alacant. The programme includes three artistic residences, selected by an open call, educational activities, in collaboration with universities, and the articulation of a local node linked to the activation of the artistic projects and educational actions. The whole project takes place between 2018 and 2019.


Introduction
Themes
Methodology
Work Context
Selected Projects
Educational Activities
Call for projects


INTRODUCTION
Transversal Aesthetics is a platform for experimentation with art, education and social space. A place of confluence between artistic practices as a space for critical research; educational activities as a space for the production of content, interaction and the transfer of learning; and the urban context as a space of connection between specific themes of work and a specific active social space surrounding it. A platform in medium-sized urban spaces, as generators of social, cultural and environmental spaces at the boundaries between rural and urban. The project is based upon the cross-disciplinary dimension of art, in order to connect experiences to activities which impact upon singular elements, based upon common themes and strategies, shared among various participating agents and bodies.

THEMES
The project aims to study Leisure as a driver and generator of specific themes in the regions chosen, based on the concept of leisure as a generator of activities, landscapes, aesthetics and relational spaces. Leisure and its social role form part of a highly integrated and deeply-rooted system of geography, economics and everyday life within these regions, configuring spaces in which usage based upon leisure and free-time activities is increasing. These leisure-related settings create models of landscape, of social relationship and of connection with or rejection of their surroundings, from which arise their own aesthetics, modifying the uses and dynamics which are configured around them. The new visions proposed around this ecosystem will be promoted on the basis of artistic practices, in association with social organisations and spaces for educational action.

METHODOLOGY
The project works in a triangular relationship between the Local Node or participant group, participants associated with Educational Activities, and the temporary Artistic Residencies.
These three strands – node, activities and residency - may cross over, or they may work in unison, or they may coexist in parallel.
The Local Nodes may comprise a number of agents, organisations or individuals interested in participating, or which are associated with social, artistic or research contexts on the theme. Prior to the development of the Artistic Project, the nodes may vary, or may increase in their development. The artist or collective must propose a project on the proposed theme, involving the node, and must add their own agents to the network, which may be more or less involved, depending upon their role within the project’s framework. The Educational Activities follow their own dynamics and develop the theme within their educational programme. Both the Local Nodes and the Educational Actions will be started in advance by Idensitat and the Consorcio de Museos de la Comunidad Valenciana, inviting local groups and individuals from the context who work with artistic practices, social activities and educational spaces related to urban issues, free time, and leisure culture.
Projects selected in the open call must apply the above methodology during the temporary residencies.

WORK CONTEXT
Valencia, Castellón and Alicante, Comunidad Valenciana.

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Leisure activity arises from the transformation of systems of production and processes of work, and generates energetic forms of consumption in which to invest free time, to shape public spaces, and to modify both the uses and the social relationships which are established as a result of leisure activities. Medium-sized cities near coastal areas enjoy an inherent geo-climatic quality which turns them into mass-tourism destinations where activities, architectures and leisure areas pop up in response to public desires, and the need to consume free time. Together with tradition, popular culture, people, gastronomy, but also concrete policies, urban planning or urban models, these elements amalgamate and contribute to processes of urban transition, with leisure, in this case, as an activating agent and a case study.

In relation to people, leisure forms part of multiple realities, of everyday existences, of quality of life, but also of precariousness, and resistance derived from an industry model which does not generate sustainability, but which is sustained, in many cases, by major events, or by seasonal activities, of use only in summer. Leisure in these contexts also forms part of multiple fictions, understood as idealised visions of urban models, and connected to desires, utopias, revolutions or symbolism. This parallax between reality and fiction which meets in leisure is also constructed from a reaction/relationship to the workplace, since activities related to leisure and consumption which take place there may be understood perfectly as productive practices. In fact, it is often from leisure that the most significant production takes place on social and personal levels, establishing, in many cases, a direct link between productive labour and the consumption of free time. On the other hand, leisure also interferes with the everyday fact of living in a particular place, bringing daily life into contact with the both positive and negative consequences which arise from leisure activities.
Leisure-related settings in Valencia, Castellón and Alicante have generated their own aesthetic universe and their own landscape, configuring a certain geographical vision, and forming part of aesthetic references for several generations. Themed parks, overexposure and thematisation of urban spaces in sports venues or major events, models of tourism based upon the summer season... the kinds of settings in which fictional realities are related, in many ways, to the settings of social realities.
The project will focus on the cultural ecosystems of these three cities in relation to leisure, and aims to deploy projects and processes connected to the city and its everyday life, dealing with Leisure as a specific theme applied to topics, aesthetics, landscapes, zones and spaces for research specific to each context. A model of leisure and the city considered through artistic practices, in association with social organisations and university research spaces. In this sense, the specific work setting in each city (Valencia, Castellón, Alicante) is defined by each project, which must be developed taking into account the agents involved in the Local Node, the Educational Actions, and the theme of Leisure.


SELECTED PROJECTS

ALACANT
October - december 2018

Si els peixos parlaren del tardeo. Ona Beneït, Pedro Granero, David Vegada and Carles Pastor

Approach
ETS ALA SI ELS PEIXOS PARLAREN DE TARDEO ALACANTThe project deals with the "tardeo", early evening leisure-time spent in bars and terraces which has become popular recently in Alicante, based upon the artistic and discursive potential of the Aquarium located in Alicante’s Plaza Nueva, closed due to its unsustainability, and the deaths of dozens of fish. This contrast is examined from the widest possible conceptual range: fluxes, loss of freedom, ecosystems, diversity, sustainability, natural habitats, indicators of habitability (light, sound, temperature, salinity, oxygen), public space, energy and economic costs, etc..

The artistic project attempts to investigate this ecosystem, examining the twin concepts of sustainability and unsustainability in depth. We will explore the relationship and the tension between the "tardeo" and the Plaza Nueva aquarium, and compare the testimonies and realities of agents involved in this leisure ecosystem with the situation of the aquarium, bringing together concepts such as the following: Aquarium / "tardeo"; Neighbourhood Associations / Animal advocacy associations; Native marine flora and fauna / Community fabric and neighbourhood; Aquarium / Housing / Neighbourhood.

Ona Beneït, Pedro Granero, David Vegada and Carles Pastor (Alacant - Palma)
A multidisciplinary group which includes: Ona Beneït, actress, specialist in emergent processes and how these relate to defence of the environment; Pedro Granero, actor, creator and educator; David Vegara, architect and urban sociologist; and Carles Pastor, architect, specialist in architecture and landscape, and a regular collaborator in media, exploring architecture based upon the tension between the everyday and the patrimonial.

CASTELLÓ
January – March 2019
nārang: genealogía de un souvenir / ideadestroyingmuros

Approach
ETS CAST narang genealogia de un souvenir Castellothe project "nārang: genealogia de un souvenir / nārang: genealogy of a souvenir" tackles an analysis of the souvenir as an exotic object from the valencian region, in this case castellón, which overlaps the spheres of commerce, the tourist industry and leisure culture. the construction of the exotic originated in colonial europe as a commercial standard, and as a measure of the imaginary which expressed the interaction between international politics, economies, migrations, and the perception of the self and of otherness.
nowadays it remains a standard pertaining to economic relationships between the global north and south. specifically, the tourist-traffic within the european territory causes numerous northern european consumers to be directed towards the valencian community. at the same time, the orange harvest attracts workers from the african and latin american diasporas to this context. now oranges are beginning to appear emblazoned on socks available for sale in souvenir shops, and crowdfarming projects are proliferating, in which orange trees may be adopted by subscribers from anywhere in the world. in the construction of this imaginary of sun, tradition, health and celebration, those who produce it remain hidden.
whose hands do the cultivating and harvesting? which are the cultivated territories? what is the origin of this plant? genealogy of a souvenir, using a toolbox of decolonial instruments, allows us to analyse the current dynamics of the construction of the exotic. we propose a post-exotic method, visualising and telling the story of the origins of these tourist attractions, breaking from consumerist stereotypes, and offering other imaginaries. on the one hand, various mapping and research activities will be initiated regarding this fruit-crop, while on the other hand, we will generate various audiovisual production activities, and an artistic reinterpretation of orange-related souvenirs.

ideadestroyingmuros (Italy)
ideadestroyingmuros is a transcultural group, conceived in venice in 2005, currently based in valencia. the collective lives in a big house sharing a vision on the frontiers of nation, sex and language. members of the collective have been educated, severally, at the accademie di belle arti in venice and in naples, la facoltá di arti visive e dello spettacolo at the iuav in venice, fine arts faculties in granada and valencia, and the università di lettere classiche in palermo. masters in visual arts and multimedia ( fine arts faculty in valencia). masters in genre(s), pensée de la différence, rapports de sexe del centre d'études féminines et études de genre ( parís 8). doctorates in études de genre ( parís 8). doctorates in arts and artistic production ( ( fine arts faculty in valencia). their last project was in parís (centre d'études féminines et études de genre - archipels en lutte: les îles postexotiques), verona (convegno internazionale: connessioni decoloniali, pratiche che ricreano convivenza - radici nel mare. sunu gaal), barcelona (pei del macba - entre las tierras. metodología y autoetnografía del tejer nudos) and palermo (ecomuseo urbano mare memoria viva - entre las tierras continuación).

* “we reclaim space from capital letters, and submit the entire construction of the story to lower case letters, as a sign of a possible minority transformation, starting with the aesthetics of the phrase” .

VALÈNCIA
A cuatro Patas / Nyamnyam
January – March 2019

Approach
ETS VAL A cuatro patas ValenciaBefore eating, we build a table; before speaking, we build a table; before celebrating, we build a table; in order to get to know each other, we build a table. And this table is built as a vehicular element and as a way of creating a myriad of situations to celebrate being together in our spare time; workshops and talks to share our knowledge, making a radio programme, putting together publications, cooking and eating together, and many other possibilities. And to climb on the table to create different experiences, and to hold concerts, or to share something which needs somewhere to raise your voice. And perhaps to take refuge underneath the table for storytelling, to experience a change of scale, see outwards to the world with new eyes. The project sets up situations to energise participants, and to create new ways of relating in an environment which is supportive of leisure, perhaps this time on all fours. Because we think that A Cuatro Patas (On all fours) is also a question of attitude. Perhaps if we remembered that quadruped more clearly, we might come a little closer to what we ate and what we were.

 Nyamnyam (Barcelona)
A platform created in 2012 by artists Iñaki Álvarez and Ariadna Rodríguez. Bringing together their education and miseducation in various disciplines, their work aims to promote creation, reflection, the exchange of knowledge and culture through strategies of participation and interaction, with the aim of generating dialogue. They use the dynamics and the tools of artistic creation in projects placed in each g-local context in which they work. In this cross between art, thought, pedagogy, social interaction and food, they create situations to energise, activate or recover modes of relationship and contact throughout the social fabric. They have carried out projects of sharing in Spain, Portugal, France, Italy, Switzerland, Norway, USA and Colombia.

www.nyamnyam.net


EDUCATIONAL ACTIVITIES

The Educational Activities form part of the project ECOSYSTEMS OF LEISURE, and the results will be presented along with the rest of the activities proposed by the project. They will take place between September 2018 and May 2019, based upon a series of collaborations with different fields of university education and research.

ALICANTE

The project will work alongside the Area of Architectural Projects at the Universidad de Alicante, Escuela Politécnica Superior de Alicante. The liaison officer is Ester Gisbert Alemany, a researcher in tourist zones as part of Architectural Projects and Social Anthropology (Universidad de Alicante / University of Aberdeen). Each lecturer in architecture who joins the project will study an element related to Leisure, which will be then be shared among the contributors. This opens up the possibility of setting up a 'jury', a day of discussion and collective work in the Centro Cultural las Cigarreras (Cigarreras Cultural Centre) with Idensitat, inviting other collectives / associations / projects to a larger open meeting on the subject.

CASTELLÓN

In Castellón, the project will work in collaboration with the Universitat Jaume I, through two disciplines; on the one hand, with the Degree in Videogame Design, working in the subject areas of Programming, Narrative and Videogame Design, and with the lecturers who teach them: Antonio Morales, Begoña Martinez (both lecturers in Software Engineering), Emilio Saez (lecturer in Conceptual Design) and Diego Diaz (lecturer in the Art of the Video Game).
The video game designed within the theme of the project will be based upon the concept of Leisure, and students enrolled in the three subjects will realise a single final project called DAI (project in Design, Art and Engineering), creating a video game among the three subject-areas in parallel.
On the other hand, the concept of Leisure will be approached from an educational point of view, thanks to a collaboration with the Master’s Degree course in Psychopedagogy, also from the University Jaume I. The lecturers involved are Joan A. Traver Martí, and Maria Auxiliadora Sales, coordinator of the Master’s Degree.
They will approach the subject of leisure from a public space perspective, working outside the classroom in non-formal spaces, in urban territories, neighbourhoods and cultural centres, considering the figure of the educational psychologist as an agitator and a facilitator in educational issues. The Master’s degree course has already started a strand of work of psycho-pedagogical intervention based upon art, with the intention to consolidate this line of work with collaborations such as this one, with Ecosistemas del Ocio.

VALENCIA
The educational activities in Valencia will include work with the Master’s degree course in Artistic Production, and the degree course in Fine Arts, at the Universidad Politécnica de Valencia’s Fine Arts Faculty.
 During the week of guest lecturers at the Master’s degree course in Artistic Production, there will be a workshop by Idensitat, consisting of an exploration of the urban space which responds to several leisure-related elements, and based upon this field work, the Idensitat workshop will take its subject matter. The workshop will take place between September 24th - 28th 2018, and will generate approaches to leisure in a graphic format, which may form a starting point from which to present wider results.
 As part of the same Master’s degree course, Mijo Miquel will lecture on the topic of "Theory and visual practices in the contemporary city", and in the Degree in Fine Arts, Mau Monleón will deal with the subjects of “Art and Political Activism. Projects in the public sphere”, and “Tactics of intervention in public art”.


CALL FOR PROJECTS 2018
IDENSITAT and CONSORCIO DE MUSEOS DE LA COMUNITAT VALENCIANA are offering a residency to an artist or collective to develop a project within the social contexts of the cities of Valencia, Castellón and Alicante, in collaboration with Centre del Carme Cultura Contemporána, Centro Cultural Las Cigarreras de Alicante and Museu de Belles Arts of Castellón. The residencies will last for a maximum period of two months between September 2018 and March 2019, and their aim is to carry out a site-specific project within the framework of the process promoted by IDENSITAT on the subject of Leisure Ecosystems.

Open Call to select three projects to be carried out from the respective artists residences in Valencia, Castellón and Alicante. The residency and the project to be developed must take as the focus of interest the cultural ecosystem of these three cities in relation to leisure. It is proposed to deploy projects and processes related to the city and everyday life, which may use Leisure as a specific theme applied to topics, aesthetics, landscapes, zones and research spaces specific to each context. A model of leisure and the city for wider consideration, making use of artistic practices in relation to social organisations and university research spaces.
The proposed cities (Valencia, Castellón and Alicante), or a particular district in each city, must frame the work of research and projection from which to deal with everyday leisure culture-related issues.

TARGET GROUP
The call is aimed at artists or groups of artists, with an interest in the proposed social contexts, and in the proposed theme. Applicants must have some fluency in Spanish or Valencian. A project will be selected for each city.

GRANTS
The selected proposal will be granted 2.300 euros as fees, 400 euros for travel aid. And a maximum of 1,600 euros will be available for production. Accommodation will be paid by the organisation. Fees will be paid in two installments, 60% at the beginning of the residency, and 40% before it is finalised. Production costs will be agreed according to the project.

DOCUMENTATION TO SUBMIT
Proposals should be sent in digital format using the specific form, filling in each of the fields, and attached in a single document using PDF format (maximum 8 gigabytes), which must include:
- Proposal / pre-project: a written document defining the basic lines of the project (3-4 pages), indicating a methodology of work which takes into account the elements indicated above, and in which context the applicant proposes to work (the organisation reserves the right to suggest modifications to the proposed contexts ).
- A maximum of 10 images of previous work and/or related to the proposal, to facilitate understanding of the project.
- CVs of all project members, specifying one representative in the case of a group application, or an individual CV, in the case of individual application.
- A covering letter expressing interest in participating in the call. 
- Contact details (name, telephone, e-mail and postal address) . 

The open call will start on the 21th May, and will end on the 15th July, 2018. The results of the open call will be published in second half July, 2018.

> ACCESS TO APPLICATION FORM HERE

SELECTION
The jury of the call will be formed by Jose Luis Perez Pont (Consorci de Museus de la Comunitat Valenciana), Maribel Domènech (artist, doctor in Fine Arts and Professor of Sculpture at the Polytechnic University of Valencia), Daniel García Andújar (visual artist) and members of Idensitat team (Ramon Parramon, Irati Irulegui and Roser Colomar).

DATES
The residencies will last for a maximum period of two months between September 2018 and March 2019. Dates for each residency. The dates could be modificated according to the selected projects and driving organizations:
- Castellón: from 17th September to 18th November 2018.
- Alicante: from 1st October to 2nd December 2018.
- Valencia: from 15th January to 17th March 2019.

The spaces available for the presentation of results and the celebration of project-related activities will be: Centre del Carme Cultura Contemporánea in Valencia, the Centro Cultural Las Cigarreras in Alicante, and the Museu de Belles Arts de Castelló.

TERMS AND CONDITIONS
The selected works will be the property of the artist(s). IDENSITAT and the CONSORCIO DE MUSEOS DE LA COMUNITAT VALENCIANA, as the promotional organisations behind ESTÉTICAS TRANSVERSALES - ECOSISTEMAS DEL OCIO, may reproduce and distribute, by means of on-line publications or in paper format, the whole or part of the programme, always citing the respective authorships. IDENSITAT and the CONSORCIO DE MUSEOS DE LA COMUNITAT VALENCIANA will archive all documentation generated as part of this open call.

BACKGROUND
Trasnversal Aesthetics acts as a HUB for projects linked to small and medium cities, and their cultural venues as well. Peripheral Ecosystems is the common theme deployed in 2017 and proposed by IDENSITAT and Centro de Arte Contemporáneo de Huarte; a suite of proposed activities, tending towards work based upon environment-related art. To do this, a call was opened for the selection of an artistic residency in the context of the Arga River. The selected project was "Cuando tu materia deviene desborde" - "When your material spills over" by the artist Francisco Navarrete Sitja In 2017, three other projects have been carried out in the cities of Manresa, Mataró and Vilanova i la Geltrú in Barcelona, under the common theme of how each city relates to the transformation of work spaces. Transversal Aesthetics collaborates with Museu Comarcal de Manresa, MAC Mataró Art Contemporani and Centre d'Art Contemporani La Sala (Vilanova i la Geltrú). 
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With the support of Cultura Resident de la Direcció General de Cultura i Patrimoni de la Generalitat Valenciana througout Consorci de Museus de la Comunitat Valenciana.

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